CONTEXTERE launches Madison Insight Engine


blue collar AI® targeting last mile productivity and safety

Sydney, New South Wales, Australia – Newswire – May 10, 2022

Contextre publicly launched the Madison Insight engine and advanced virtual assistant today at the Indo Pacific 2022 International Maritime Conference in Sydney. Madison increases workforce productivity with AI-powered decision support by delivering actionable insights down to the last mile. Now workers can have conversations with equipment about fault codes, service bulletins, live sensor data or past performance – “Siri for the Industrial Worker”.

Madison’s release reinforces Contextre’s commitment to empowering industrial workers with human-centric AI. There are hundreds of millions of blue collar workers around the world who operate and maintain critical equipment to our economy and society, as dramatically illustrated by the COVID19 pandemic.

Providing real-time information to employees is key to closing the global skills gap, reducing non-productive time and providing a safe working environment. Madison’s algorithms have been tested through strategic partnerships with Global 2000 companies including Lockheed Martin Aeronautics, Carrier and Serco.

“Serco has been collaborating with Contextre on industrial AI research since 2019,” said Russell Peters, General Manager of Serco Canada Marine, “What has been consistent in Canada and Australia is their ability to combine emerging technologies and knowledge of the industrial field with a culture focused on problem solving”.

Designed specifically for industrial and technical data domains, Madison offers functionality unmatched by existing enterprise solutions:

  • Real-time question-and-answer engine giving users immediate access to operational information.

  • Digital work packages including reference documents, equipment manuals and maintenance logs.

  • Proactive alerts indicating unsafe working conditions, equipment failures and critical updates.

  • Live IoT and sensor data streams, historical data visualizations and trends relevant to current work tasks.

“We address the challenges of optimizing human-machine performance on the industrial front,” said Carl Byers, CTO and Chief Strategy Officer of Contextre. “Madison is unique in improving operator performance in industrial environments where human expertise and ingenuity are critical to success.”

About Contextre

Contextre is an industrial software company that creates AI-based solutions focused on human performance. Recognized as a Global Innovator by the World Economic Forum, Contextre helps Global 2000 companies navigate the Fourth Industrial Revolution, increase productivity and address the global skills shortage.

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Company or press inquiries to:

Jack Garrard, Marketing Manager ([email protected])


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